Open-Source Guide To Design Thinking: The Collective Action Toolkit (CAT) from frog design inc

Today, frog is pleased to release the Collective Action Toolkit (CAT). The CAT is a package of resources and activities that enable groups of people anywhere to organize, build trust, and collaboratively create solutions for problems impacting their community.

frog developed the CAT to help groups of people create positive change in their communities. Inspired by frog’s collaboration with Girl Effect and the Nike Foundation, the toolkit provides a dynamic framework that integrates knowledge and action to solve challenges. Designed to harness the benefits of group action and the power of open sharing, the activities in the toolkit draw on each participant’s strengths and perspectives as the group works to accomplish a common goal.

While intended for use by leaders in local communities, it draws from both our social innovation work and our expertise in encouraging grassroots innovation within startups and large-scale organizations. It can be used as an accelerant for group problem solving, whether by local community groups, schools, nonprofits, corporations, and so forth. 

You can use the CAT with a group within your organization or your community to: 

Solve problems: No matter what size of problem you’re looking to solve, the activities in the CAT can help your group investigate and generate solutions for community problems. For example: you might be motivated to help people around you get access to healthier food, reduce how many people are becoming sick because of an infectious disease, construct a new building, or start a small business.

Build new skills: Gain important life skills with you group and understand how to best put them to use. For example: critical thinking, listening to others, asking better questions, generating ideas, active collaboration, creating better stories, and inspiring and sustaining collective action.

Gain knowledge: By pooling what you know and who you know, you can better support each other in your group and beyond. For example: with your group, you can gain perspective on a community problem or need, as well as reach out to more people that could support those solutions.

In the coming weeks, we’ll be sharing more about the Collective Action Toolkit—how it came about, as well as upcoming pilots that we’ll be conducting with organizations and educational institutions such as Savannah College of Art and Design’s Design for Sustainability program

Until then, you can download it free by visiting

Watch frog share the CAT with social innovators at the Feast Conference.


David Sherwin is a principal designer at frog. He has built his reputation as a seasoned user experience professional, design researcher, and art director, with 14 years of experience in generating compelling solutions for systemic business problems. David is the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and the forthcoming book Success by Design: The Essential Business Reference for Designers. You can follow David on Twitter @changeorder.…





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